1. Acceptance
These Terms of Service govern your use of the Lightning Leads website and any interaction with Lightning Leads that is not covered by a separate written agreement. By accessing this website, you agree to these terms. If you do not agree, do not use the website.
You must be at least 18 and able to enter a binding agreement on behalf of yourself or the business you represent.
2. Website information
The website provides general information about Lightning Leads and its services. Content may change and may not describe every requirement, exclusion, or limitation that applies to a particular engagement.
Website content, examples, published prices, and calls to action are invitations to discuss services. They do not create a client relationship, guarantee availability, or bind either party to a campaign.
3. Services and separate agreements
Lightning Leads may review client fit, define and research a target market, apply client-provided suppressions, prepare personalized outreach for each approved company, review an appropriate public contact-form route, submit one manually reviewed business inquiry per approved company, monitor a client-created dedicated campaign inbox, qualify replies, notify the client when a reply is positive, maintain attribution, and report result evidence.
The standard service does not include a no-response follow-up sequence. Further contact may occur when a recipient responds, asks a question, or invites later contact.
Service work begins only after both parties approve the applicable scope and commercial terms and the client provides the agreed payment method. No setup charge is collected under the standard offer, and no charge occurs before an accepted billable outcome.
A proposal, order form, statement of work, or service agreement may define the target market, approved companies, messaging parameters, campaign scope, exclusions, client responsibilities, billable result, evidence standard, fees, payment timing, confidentiality, data handling, and termination rights. That written agreement controls if it conflicts with these Terms.
4. Performance-based pricing
The standard offer is $75 per Accepted Positive Reply, with no setup fee and no retainer. Research, form submissions, automated messages, routing notices, negative replies, opt-outs, duplicates, and other excluded responses are not billed. The final fee, acceptance rules, evidence, and attribution window are established in the applicable written agreement.
An Accepted Positive Reply must come from a real person representing an approved company and express genuine commercial interest by doing at least one of the following:
- Agreeing to a reasonable next step.
- Asking a relevant question about scope, pricing, fit, timing, proof, or implementation.
- Requesting information about the service, including a general “send information” response.
Unless a written service agreement says otherwise, a reply does not qualify when it is automated, a generic routing notice, negative, an opt-out, from an off-ICP company, connected to an existing opportunity, a duplicate, a referral before the referred person engages, or followed by immediate rejection after an ambiguous initial response.
Replies remain in the client-created dedicated campaign inbox. When a reply qualifies, Lightning Leads notifies the client. Each proposed billable reply includes the company, personalized outreach message, confirmed submission, response, timestamps, and acceptance reason. The client has five business days to review or dispute the proposed result against the agreed definition. Accepted results are charged weekly and are attributable for 45 days from the confirmed submission.
Performance-based pricing does not guarantee any minimum number of replies, meetings, customers, sales, revenue, or return on investment. Market conditions, offer quality, client proof, follow-up speed, and other factors outside our control affect results.
5. Client responsibilities
If you engage Lightning Leads, you agree to provide accurate offer information and truthful claims, identify clients, existing relationships, competitors, conflicts, and other exclusions, approve the exact companies, provide current CRM suppression information, create a separate campaign inbox, configure replies to reach that inbox, grant Lightning Leads authorized access to monitor it, maintain the agreed payment authorization, respond to positive-reply notifications within one business day, and use campaign information lawfully.
You must have the rights needed for any material, data, claim, brand asset, or instruction you provide. You may not ask us to use deceptive claims, impersonate another party, disregard opt-outs, contact prohibited recipients, or violate applicable law or third-party rights.
6. Acceptable website use
You may use this website for lawful business purposes. You may not interfere with its operation, attempt unauthorized access, introduce malicious code, misrepresent your identity or authority, use automated systems in a way that burdens the site, or copy and republish substantial portions of the site without permission.
7. Intellectual property
The website, branding, graphics, text, campaign frameworks, and other content provided by Lightning Leads are owned by Lightning Leads or its licensors and are protected by applicable intellectual-property laws. These Terms give you a limited, revocable right to view the website for your own lawful business use.
Ownership and permitted use of client-specific deliverables are addressed in the applicable written service agreement.
8. Third-party services
The website may link to third-party services such as Calendly. Those services are operated under their own terms and privacy policies. Lightning Leads does not control and is not responsible for third-party content, availability, or practices.
9. Disclaimers
The website is provided on an “as available” basis. To the extent permitted by law, Lightning Leads disclaims warranties that are not expressly included in a signed written agreement, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.
We work to keep website information accurate and available, but we do not promise that it will always be complete, current, secure, or uninterrupted.
10. Limitation of liability
To the extent permitted by law, Lightning Leads will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising from use of this website, including lost profits, lost revenue, lost data, or business interruption.
Liability connected to paid services is governed by the applicable written service agreement. Some jurisdictions do not allow certain exclusions or limitations, so portions of this section may not apply to you.
11. Changes
We may update the website and these Terms. Revised Terms become effective when posted with a new effective date. Changes do not retroactively alter a signed service agreement unless that agreement permits the change.
12. General
If a provision of these Terms is found unenforceable, the remaining provisions remain in effect. A failure to enforce a provision is not a waiver. You may not transfer your rights under these Terms without our written consent.
Disputes related to paid services are handled under the applicable written service agreement. Mandatory rights available under applicable law remain unaffected.
13. Contact
Questions about these Terms can be sent to ops@lightningleads.co or by text to 808‑772‑1429.